Tuesday, 20 October 2009

Target Audience - Main Task






I am making my magazine quite similar to the current magazine 'Q' and therefore both magazines will have similar target audiences. the target audience for 'Q' magazine is:

M/F: 70/30
ABC1:74%
Median age:28
Under 35:70%

I obtained this information by emailing the advertising director at 'Q' magazine who then posted me lots of information about the magazine. (shown above).
From the NRS website i found out that:
444,000 people who read Q are in the ABC1 category which is much bigger than the 222,000 people that are in the C2DE category and that there are 478000 more people that are aged 15-44 that read Q than people that are 45 and over.

All of these statistics helped me to decide what my target audience is going to be:

M/F: 60/40
ABC1: 75%
Median age: 22
Under 35: 85%
This means I will be trying to aim at the student category mainly which could mean having to feature lots of up and coming artists rather than artists that have been around for a long time aimed at the older generation. However I will try and make my magazine appeal to more of a female audience by including gossip sections on well known artists, e.g Beyonce, Lilly Allen etc.

I think that by getting the balance right between well known artists and up and coming artists I can appeal to my target audience more.

I have said the socio economic audience I am aiming for but for the Psychographics I would like more of a mix between Individualists and Aspirers as the magazine would feature new and different artists as well as well known artist that could be considered idols fore some people.




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